San Jose Ocaña has been in the family for over 100 years (it was founded in 1910), and has always been a sustainable agricultural operation, which started mainly a forestry business activity. Today, logging still goes on, although at a much smaller scale. In time, San José Ocaña evolved to be a fine coffee producing farm, serving only the prime specialty coffee market. This is mainly as result of the farm´s high altitude, good clayish soils and varietals.

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It is also a forestry farm. All areas that are not only coffee, are forestry, both planted and native forests.